About

When people want to change the world, we want them to think of you.

That’s what I do: I help people see themselves in your story. Only then will they be moved to action.

I’ve worked in or with nonprofit communications for many years. I know how to tell your story in every aspect of your messaging, from the About Us page on your website to a fundraising direct-mail letter to a Facebook ad to an annual report. Together, we can craft stories that touch people’s hearts — and prompt them to act.

Let’s talk about creating effective content for all your channels.

PORTFOLIO

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Blog

Why Your Nonprofit’s ‘About Us’ Page Shouldn’t Be About You

Your nonprofit is only as strong as the people who support you. Does your copywriting reflect this understanding? As my friend and fundraising expert Derrick Feldmann says, people support you when they believe in a cause: Eliminating homelessness. Climate change. Animal rescue. Saving children. They believe in improving society, not in funding your organization. Why, …

A story in 14 words

You know, I write a lot of stories designed to inspire people to give to nonprofits and causes. Then I read a headline like this: Patagonia’s CEO is donating company’s entire $10M Trump tax cut to fight climate change. An entire story of cause, giving and inspiration in one sentence. Not bad.

Testimonials

“I’ve had the pleasure of working with Cindy on campaigns, blogs, social media ad copy and white papers. Her writing excellence is surpassed only by her versatility and the care she takes to thoroughly communicate every project she works on. I’ve learned a ton from her on how to communicate with different audiences and have enjoyed her perspective on every project we’ve worked on together. I’d highly recommend Cindy to lead any content project and hope to work with her again in the future.”

Rai Masuda : Marketing Strategist &
Google Tag Manager Fanatic (West Palm Beach, Fla.)

“Cindy is by far the best writer and editor I’ve ever worked with and my preferred hire when the need arises. We’ve engaged her services multiple times, and we’re always 100% pleased with final output. She easily switches gears in writing style depending on our project needs (from call to action to storytelling and beyond), and she understands audience differences when we need a similar message for varied readers and pieces. That kind of skill and versatility is hard to find. Her quality control is top notch, too. All-around great package in a single person.”

Angela (Worsham) EvansInnovation Strategy | Project Management |
Teams |
Training | Mentoring (Indianapolis, Ind.)

Cindy is a wonderful person to work with. She volunteered her skills to help with our non-profit organization, The Adaptive Training Foundation. She used her writing skills to draft very important fundraising letters and documents sent out to our network, as well as our website language. I would highly recommend Cindy to anyone who was looking for services in her particular areas of focus.”

Blake Watson : Media Director (Dallas, Texas)

“The talent and experience Cindy brought to our organization as senior copywriter was exactly what I needed as a senior designer striving for the type of work that can only be accomplished through true collaboration between art and copy.”

Joey Ponce : Community Building and
Cause-focused Design (Indianapolis, Ind.)

Contact

Let’s talk about producing effective storytelling content for all your channels.