About

Your nonprofit’s audience wants to change a corner of the world. Your content must persuade them to do so through you.

A skilled copywriter with an innate talent for interviewing and research can craft stories and messaging that reach people at their core — and prompt them to act.

That’s me. Let’s talk about creating effective content for all your channels.

P.S. I write killer reports, too.

 

 

Blog

4 Ways Not to Choose a Hero for Your Next Fundraising Appeal

(This post has appeared on my LinkedIn and at Achieve’s website.) In nonprofit fundraising, telling the story of someone who has directly benefited from an organization’s services is the most effective way to move a potential donor to action. Finding such a story can be difficult, of course, but that doesn’t mean you should take the …

3 Reasons Why a Professional Should Write Your Cause’s Story

. Your communications and development teams are brainstorming approaches to your next fundraising campaign. Fueled by collaboration and multicolored markers, they’re excitedly filling big Post-It wall pads with phrases and sketches, reconfigured and brand-new ideas. Then someone (usually in development) chimes in with, “Why don’t we ask one of our clients to write the appeal this …

Testimonials (or, Why Hire Me)

“I’ve had the pleasure of working with Cindy on campaigns, blogs, social media ad copy and white papers. Her writing excellence is surpassed only by her versatility and the care she takes to thoroughly communicate every project she works on. I’ve learned a ton from her on how to communicate with different audiences and have enjoyed her perspective on every project we’ve worked on together. I’d highly recommend Cindy to lead any content project and hope to work with her again in the future.”

Rai Masuda : Marketing Strategist &
Google Tag Manager Fanatic (West Palm Beach, Fla.)

“Cindy is by far the best writer and editor I’ve ever worked with and my preferred hire when the need arises. We’ve engaged her services multiple times, and we’re always 100% pleased with final output. She easily switches gears in writing style depending on our project needs (from call to action to storytelling and beyond) and she also understands audience differences when we need a similar message for varied readers and pieces. That kind of skill and versatility is hard to find. Her quality control is top notch, too. All-around great package in a single person.”

Angela (Worsham) EvansInnovation Strategy | Project Management |
Teams |
Training | Mentoring (Indianapolis, Ind.)

Cindy is a wonderful person to work with. She volunteered her skills to help with our non-profit organization, The Adaptive Training Foundation. She used her skills in writing to draft very important fund raising letters and documents sent out to our network, as well as our website language. I would highly recommend Cindy to anyone who was looking for services in her particular areas of focus.”

Blake Watson : Media Director (Dallas, Texas)

“The talent and experience Cindy brought to our organization as senior copywriter was exactly what I needed as a senior designer striving for the type of work that can only be accomplished through true collaboration between art and copy.”

Joey Ponce : Community Building and
Cause-focused Design (Indianapolis, Ind.)

Contact

Let’s talk about producing effective storytelling content for all your channels.