The Psychology Behind Storytelling

As a nonprofit professional, unless you’ve been living under a rock for the past few years, you know that storytelling – sharing the real stories of real people whose lives were enriched by your help – is the best way to reach potential donors.

More and more, causes are using stories in their solicitations. So why do they sometimes not work?

Let’s first examine the psychological context to see why (when done well) real stories do work.

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